I always wondered and my jaw dropped every time I saw beautiful models on print ads, TV commercials, magazines, billboards, hoarding etc…And one thought that always crossed my mind was, God must have spent hours creating them…..
But then of course that thought was a part of my growing up years…..As I stepped out of my degree college and got into my masters and chose to get into advertising – Public relations, it involved a lot of on ground activities for advertising, which was inclusive of creatives, analysis, marketing & packaging strategy etc….Of course it was fun and an amazing experience….
Here was when I had my first encounter with what I would call ‘revelation’…..Facial make up is synonym to beauty in the world of advertising….Ok just to give a glimpse of what I just mentioned..
Well this ad is so true and well made…This ad has won two grand pix awards at Cannes this year. A Unilever product, this ad is a part of thier on-going Dove for real beauty campaign. This ad was shot in Toronto, Canada by Ogilvy and Mather
We get so carried away by the synthetic beauty that keeps hitting our eyes that we forget that we are surrounded with beauty all day long, in forms of moms, sisters, friends, wife, girlfriends, niece etc. Every woman is beautiful in her own way. Well I am not a feminist here…..but then I keep hearing guys say this..”Wow man, she is so hot, she is such an eye candy, she is so sexy, she is maal yaar, sexy thing yaar, wish I could take her to bed for once”, that’s not appreciating beauty, its demeaning it! I mean appreciating beauty and admiring it is completely acceptable, but then who on earth has given rights to guys to tag girls in categories of beauty!
NO WONDER OUR PERCEPTION OF BEAUTY IS SO DISTORTED!